I can make you unforgettable.

Website copy                                                                                                                                                                                                                                                                          

How do customers find your site? And if they do, how do you captivate them enough to make them stay there? Oh and how do you sell your products right off the page? Or make your site visitors call? Or drop you an email? Awesomely written website content, that’s how. Powerful, impactful words on your slice of the web shouldn’t be forgotten; they’re an absolute necessity because if people don’t believe in what you’re saying or in what you’re selling, your competitors’ sites are just a click away.

Brochures and Company literature 

Second only to your website, perhaps, your company brochure is the first impression your customers and clients will have of you and of your product or service. Everything you say has to make an impact and a connection with whoever is reading it; it has to resonate with them and make them pick up the phone like their life depends on it.

Social media

Social media (Facebook most notably) represents the biggest shift since the Industrial revolution. And then some. If you think Social Media is a fad, or ‘just for the kids’ you couldn’t be more wrong. The possibilities for getting your business or brand noticed on Facebook are colossal; targeting specific ads to your customers based on age, sex, interests, marital status, and umpteen other variables, means, with the right words of course, you can really make an impact in the social arena.

Email Marketing 

The impact of targeting customers directly with a stonking email campaign can never be undervalued. However, a brilliant email campaign is one thing; getting it through the SPAM filters, then getting people to open it, and then getting them to respond, is quite another. If you don’t get it right, your electronic mail’s going the way of the Dodo.

Adwords and PPC. 

Pay-per-click advertising can exponentially boost visitors to your site and your bottom line.

Direct Mail 

Never ever, ever, underestimate the power of a good old-fashioned piece of Direct Mail. Ever. Because it’s still happening; it’s still out there, and people are still opening it. For every person ‘liking’, ‘re-tweeting’, ‘digging’ or otherwise, there are still people ‘cutting out the reply coupon’. Flyers, brochures, sales letters – whatever you’re putting through their door, there’s still nothing quite as powerful, than your customers getting a personalised letter through the post they can open, or a postcard they can stick on their fridge. Especially if it’s on a Saturday over breakfast, everyone loves Saturdays.

CTR need CPR?

If you need new life breathing into your CTR, I’m ya man. CTR? Oh that’s ya click through rate – it’s the number of people clicking through to your site from say, an email you’ve sent them; or the number of clicks you get on a certain page of your website; or the number of people clicking ‘buy’ on your product page; or the number of people clicking on one of your banner ads or Google Ads. If it’s low, you better do something fast. ‘Cos if they ain’t clicking on you, they’re clicking on a competitor.

What makes your customers click?

Direct Mail’s great, and we could talk about how great it is until the cows come home. But, you can’t rely on just one channel of advertising. That means somewhere along the way, you’re going to have to embrace ‘digital and online’. Online is a part of your customers’ lives now. Whether it’s on their mobile, iPad, netbook, laptop, or desktop, making your online offering work for them, on all those platforms, is imperative if you’re going to sell to them, and have them coming back.

Radio.

There’s nothing quite as exciting as having a radio ad for your product or service out there. Radio advertising still provides a real boost to businesses and services – especially with a catchy slogan, or jingle that your customers will be singing in the shower.

TV.

If you’ve got the money to spend on TV, it still remains one of the most powerful advertising channels. Whether you’re looking for a 3o-second script, or a full blown, storyboard treatment, we can help your business or brand noticed.

Editorial and Press.

Fancy a nice big ad in the local? (That’s in the Paper, not in the pub, but we do that too). A full-page press ad still has that certain gravitas that makes people sit up, and read all about what you have to say.

In the local.

Gentlemen taking a leak or ladies powdering their noses are a surprisingly captive audience. How about a nice eye-catching ad above the urinals, or next to the mirrors, or above the sink? You can guarantee that the more they sink, the more times your ad gets seen.

Remember, corporate doesn’t mean boring.

Maybe you need a little help jazzing up your sales or events brochure, or you want the perfect words for the perfect end of quarter speech, or your concession stand needs a little spruce up. If you’ve got business to do, you need to be using the right words to make the right impact.

We could go on and on. Seriously.

Words are everywhere aren’t they? Whether you’re talking to your customers, to your staff, to your bank manager, or to the people at the bus stop, your words should be bombs that blow people out the water. Wherever your words are, they need to make people sit up and listen to what you and your brand have to say.